002 | Nightlights & Pattern Interrupts: The Battle of Routine vs. Resilience (and How to Use Both)

My best parenting advice: “Have a routine, and routinely break that routine.” In this episode, we  explore the power of routines and the importance of breaking them. What does creating routine and building resilience have to do with marketing? And how can building resilience in our kids (and our clients) help set them up for success?  

You’ll Hear:

• The surprising link between setting boundaries and increasing sales
• Danielle’s best parenting advice
• Real-life stories: Babysitting mishaps, traveling with kids, and the Israeli approach to children in public spaces
• The benefits of routines for stability and the value of breaking them for creativity and resilience
• How changing environments can spark new ideas in business and life
• Applying the routine/flexibility balance to marketing: When to stick to the plan and when to innovate
• Practical tips for business owners: Training your audience, introducing novelty, and keeping your brand fresh
• The importance of knowing your non-negotiables and when to shake things up

What’s your approach to routines and flexibility? Share your thoughts!

Resources:

• Transcript: https://www.dwcopy.com/market-like-a-parent-002

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